In our experience, people tend to buy life insurance for one of two reasons: Either they love someone more than they love themselves, or they hate the IRS!

September is Life Insurance Awareness Month (LIAM), the perfect opportunity to discuss life insurance with clients and prospects — and get them thinking about new possibilities.

While many people know that life insurance provides a death benefit, many do not understand that life insurance also offers other potential advantages. Your clients will face a range of financial risks throughout their lives. Our Retirement Spectrum chart provides a quick look at some of these risks and helps tell the entire life insurance planning story, from “if you die” to “when you die.”

Other resources to help you have the life insurance conversation:

• Life Happens has partnered with singer, songwriter, producer and humanitarian Kelly Rowland for LIAM 2021. As this year’s spokesperson, Kelly wants to help Americans get the life insurance knowledge they need to take action. The 2021 theme: With life insurance, I’ve got you: You would do anything to protect your family and ensure they have a bright future. But have you considered how your loved ones would continue on financially if you were no longer here? Life insurance is a simple and affordable way to answer that question. It allows you to say to your loved ones, “I’ve got you” … and mean it. Click HERE for the marketing guide from Life Happens.

• Click HERE to view LIMRA’s® Facts about Life campaign (2020), plus informational videos and images to use on social media.

 

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